Master the $1M+ ACV Contract.

Selling to Enterprise accounts
requires more than a bigger price tag.
It requires a complete organizational realignment.

The "B2B" vs. "Enterprise" Divide

1

RoI Centricity

Selling demands a robust RoI demonstration due to the substantial contract amounts.
I help you put value measurement at the center of your company, from the product roadmap to the sales collaterals. Features aren't just for users, they are for decision-makers justifying a $1M spend.

2

Account-Based Precision

Marketing shifts to account-based strategies, with messages taylored to a demanding C-suite audience.
Discard "spray and pray." I help you implement tailored ABM strategies and enterprise-grade collaterals designed for the complexity of multi-stakeholder enterprise committees.

3

Technical Robustness

Enterprise customers demand reliability, configurability and extensibility.
I align Engineering to support the unique demands of large accounts while keeping a product-driven approach.

4

Financial engineering

Long procurement processes can be turned into a barrier to entry.
I optimize your contracts and payment terms to capitalize on the advantageous cashflows enabled by long-term contracts.

Aligning for the $1M ACV milestone.

I help founders bridge the gap between "working product" and "Enterprise platform" through a 360° approach.

"I've lived the difference firsthand."

As the Founder & CEO of Alkemics, I built a category-leading B2B SaaS platform from scratch, raised over $50M in venture capital, and scaled the team to 150+ across Europe.

Following our acquisition by Salsify, I served as EVP, helping steer the global enterprise strategy to cross the $100M ARR milestone with a workforce of 700+ FTE.

From Stanford and Polytechnique to the front lines of $1M+ contract negotiations, I now apply this "Enterprise Playbook" to help the next generation of scale-ups master repeatable, high-ticket growth.